Television has been there with us for a long time now. It seems to be a distant dream or even odd to think of a time when not everyone had a television at home. Today, every home has at least one television unit in their home or offices. Earlier there was just one or two broadcast channel with black and white picture. Today the scenario is changed completely.
It took a lot of years and refining for television to finally enter all the home. Advertisers also realized that television had turned out to be the perfect medium to spread any message quickly and grab the attention of their audience. This led to birth of various TV channels and programs. These channels were solely being funded by the advertising. Over a period of years, there has been a lot of transformation in this scenario leading to the way TV has been used dramatically.
Increase in the use of internet connections has given birth to a different era of online streaming. Earlier people would wait eagerly to get the information on TV or watch any news or movies on the TV set. However, this has now changed with the improved and better internet connection. The public no longer prefers to wait to get information, they can quickly check online or on their apps for the same information. With the increase in apps and websites, the viewers now have the capability of picking and choosing what they want to look out for.
What about Broadcast TV?
With this gradual shift, it leads use to a bigger question as to, “Where does this leave Broadcast television?” The increase in the online streaming services such as Hulu, Netflix, Amazon, Sling and many more has provided people with a number of options to access the information they need. The new age Smart TV gives you the option of on-demand programs and music, news, weather and much more.
If the TV broadcasters also keep themselves abreast with the latest in the game along with innovative trending technologies, then surely their future would not necessarily stay in the dark. They would need to look in the eyes of challenges and move ahead.
- Understanding the needs of consumers: Today content is the differentiating factor in this market. The service that provides the best content would win the hearts of consumers. Around 60 to 65% users say that there is a lot of unique content available online. Hence content creators are now removing their shows from online streaming services such as Amazon or Hulu and instead streaming it in their own platforms. Broadcasters are gearing up with their own apps or sites providing their own content instead of showing it in another platform.
- Grabbing the attention of consumers: It has become important and at the same time difficult to grab the attention of the consumers. Consumers are spending more than 2 hours on social media. Online, print, broadcast radio, music and gaming are clocking around 5 hours.
Broadcasters need to understand the new age consumer and grab their attention. With the rise in competition, everyone wants to provide something unique to the consumers. With the millennials clocking more hours on smartphones or online apps, the current shift seems to be just the beginning. Broadcast TV would need to gear up to match the demands of the new consumers.